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IPM regularly publishes articles on topics relevant to business. These articles are practical, easy to understand, and apply to your business. Have you checked out the latest topic?

To take advantage of Innovative Practical Marketings Free articles click on the link at the end of the descriptions. Some of the articles are in MS Word format and others are in Adobe Acrobat (pdf) format. Most computers have the Acrobat reader installed. It is also available from Adobe as a free download.

Adding Value

Understanding what customers want and what they value, is a key to developing your product or service. Adding Value is part of a chapter from IPMs book CD Innovative Ways To Market To Market. It poses some interesting questions to guide your thinking.
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Choosing a Location

Position, Position, Position is an old real estate saying, but it can also be applied to the location of a business. This article is a checklist of considerations when you are choosing the location of your business. It is from IPMs book CD Innovative Ways To Market To Market
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Competitor Pricing

Before rushing to lower your price to cope with aggressive competitors, look at these 8 strategies. This excerpt from IPMs book CD Innovative Ways To Market To Market, gives points for you to fight back.
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Liberate the Lateral Mind

Have you ever wondered how new ideas come to people? Often these people have mastered the art of lateral liberation. This article, published in My Business Success, invites you to open your lateral mind.
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Letter Writing

Unsure of how to write business letters and e-mail? This article shows you the 6Cs for effective communication. It is just one part of the chapter on communication from IPMs book CD Innovative Ways To Market To Market
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Mind Full of Possibilities

In this article you are challenged to discover your wealth through your subconscious. Mind Full of Possibilities was published in My Business Success.
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Making Innovation a Way of Life

In todays dynamic world, the successful individual, manager, team and business is one that not only introduces innovation but encourage and assist others to be innovative. This article, by Michael Morgan is a great read with fantastic ideas. Mix n Match the Right Stuff to Maximize Your Business To make a good cake, we need good ingredients. To make a good business, we need excellent management of resources. This article, published in My Business Success, encourages you to think of the right stuff for your business.
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Service Strategy

Often services can be difficult to market. Based on how well your services meet customer need, you could consider some of the strategies listed in this excerpt from IPMs book CD Innovative Ways To Market To Market.
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Strengthening the Heart of Your Business Success

This article points out why it is vital in todays world that employees have marketing in their blood and sales on the brain. Strengthening the Heart of Your Business Success was published in My Business Success.
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Take Action in the Face of Changing Times

Change is part of being in business. The art of identifying change is to be pro-active and reactive. Being pro-active is to take note of what is happening and to be reactive to your market. Take Action in the Face of Changing Times, published in My Business Success, assists you to identify ways to identify change and how to do it.
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Have a Laugh
Did you hear the one.... and other jokes
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Hot Tips
Reward your staff for being......
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Inspirations
It's a funny thing about life...
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